Fisher Price and Amazon.com have teamed up to offer this kid digital camera in Amazon Frustration-Free Packaging, a recyclable, easy-to-open alternative to traditional packaging. This Frustration-Free Package comes without excess packaging materials such as hard plastic “clamshell” casings, plastic bindings, and wire ties. It’s designed to be opened without the use of a box cutter or knife and will protect your blue camera just as well as traditional packaging during shipping. The Frustration-Free Packaging on this toy eliminates all PVC packaging materials (426.4 sq. in. per individual) and replaces them with recyclable corrugated material. This kids camera ships in its own box, without the need for an additional shipping box.